Ann Taylor

Tasked with a Q1 activation of core pant styles, we executed a breathtaking campaign chronicling the history of women’s rights to wear pants in America, with verified sources, and tying it back to the brand’s modern selection of slacks. The campaign spanned all channels, from paid video, print, social, and digital to powerful windows on Fifth Avenue in New York City. The story was picked up and shared by multiple media hosts, including HuffPost, Bustle, Parade magazine, and FASHION magazine. Promotional assets to support the campaign included an in-store booklet and tote. Millions of impressions were made, new customers were captured, and pant sales spiked in the quarter.