Awe Inspired Jewelry

A true of a campaign, we wrote a moving voiceover for a stunning video directed by Claire Cali and filmed on a rooftop in New York with Indya wearing a flower crown inspired by MPJ and a dress hot off the Dior spring runway. We also developed the campaign assets to support the jewelry collection launch including emails, paid social ads, an in-depth blog post, and social campaign. In addition to writing a powerful voiceover, we were tasked with educating shoppers on Marsha “Pay It No Mind” Johnson’s history (she threw the first brick at the Stonewall movement in 1969, for starters) and also introducing them to a modern trans-rights advocate, Elle Moxley, the founder of the Marsha P. Johnson foundation.