Birdies

After helming the launch of the first What Are You Running spring campaign for Birdies celebrating powerful women and how they run their lives, we were thrilled to work with Haley Sacks on the second iteration of the campaign in the fall. The concept features inspiring and remarkable women partnering with Birdies, a woman-owned and run shoe brand. Haley Sacks is known for running Finance Is Cool, a financial literacy platform that revolutionizes money management by offering people tell-all tools to get ahead—and stay there. We supported both brands with promotional materials including a landing page, multiple emails, and social media. Additionally, many of the assets also highlighted the remarkable co-founders of Heart of Dinner, Moonlynn Tsai and Yin Chang, a nonprofit that fights isolation and food insecurity among New York’s Asian-American, senior neighbors.