Vacation Inc.

Bringing such a unique product to market requires a standout campaign. We worked with the internal team at Vacation Inc. to craft an extra fun teaser concept and follow-up emails worthy of such a distinctive product.

The first of its kind, the whipped sunscreen was an instant success and sold out almost immediately. Their customer is very loyal and has high expectations not just for the product but for the creative marketing, as well. We were thrilled to deliver. In addition to the teaser and email suite, we concepted Q4 and Q1 editorial strategies to keep the sunscreen moving in the challenging months that are little known for their sunshine.