Zappos!

Zappos Kids! product combined with their new parent company Amazon’s digital acumen and our industry expertise led to one massive (and massively successful) back to school kids’ paid social ad campaign. We crafted over 85 unique ads in video, carousel, and static image format with supporting text overlay, headline, subhead, link description, and CTA for each. It was our goal to extend the Zappos! vision and mission of childlike wonder and happiness to the audience of kids and parents through powerful performance marketing. This season, we turned shopping for kids from a to-do to a ta-dah. And delivered a little extra WOW through compelling and clever human connection.