Meet the Team
Amber Smith
Led by founder Amber Smith, the agency specializes in shaping brand voice, tone, and messaging for businesses ranging from startups to Fortune 500 companies. Her work ranges from high-profile digital rollouts to large-scale retail activation campaigns. An early adopter of generative AI, Amber holds multiple certifications in AI and prompt engineering, including executive education from MIT. Today, she helps brands and creative teams combine emerging technology with the experience, critical thinking, strategic oversight, and good old fashioned common sense that makes great work possible.
Olivia Rose-Breen
is a leading copywriter with a wide range of experience from Ann Taylor (where she met Amber) to JLo Beauty and more brands from NYC to sunny LA.
Dana Kaplowitz
is a creative copywriter based in New York City. You can currently find her brainstorming on the Samsung team at Ogilvy NY.
Christina Bohnstengel
is our senior most authority on fashion, art, and travel in Miami. She’s written for magazines, fashion brands, even cruise lines, and has the life you wish you had.
Stephanie Clark
is a copy force to be reckoned with. She specializes in product copy, blog posts, digital marketing, brand voice, and deeply complex campaigns.
Lilith Mesidor
is our food, beverage, hospitality, and health and wellness writer extraordinaire. She’s a passionate foodie and specializes in writing copy so good you can taste it.
Gail Goldberg
is a journalist and storyteller who brings her style expertise to brands like Banana Republic and Williams-Sonoma and publications Haute Living and WWD.