Media
Amber helps companies, creative teams, and copywriters navigate the new era of AI: its pitfalls, its potential, the future of creative work, and even the environmental cost behind the tech.
Below is a selection of her recent work as an AI educator, strategist, and speaker.
Podcast Guest: Filthy Rich Writers
Episode: “ChatGPT: Friend or Foe? – with Amber Smith”
Watch the episode
As the featured AI expert, Amber breaks down:
How AI really works (and why it still depends on human copywriters)
Smart, ethical ways to use AI to elevate client work
Why “AI replacement panic” is misplaced (and how to future-proof yourself)
How agencies are recruiting Copy Amber’s services to integrate AI into their workflows, from briefs to creative strategy
It’s a no-fluff, high-clarity conversation for modern copywriters and brands trying to stay relevant without losing their voice.
AI Residency: Clinique (Estée Lauder Companies)
Amber hosted a half-day AI bootcamp for the beauty copywriting team at Clinique, tailored specifically to the beauty and skincare industry. The session covered:
The history and mechanics of modern AI
How to spot and manage bias, hallucinations, and brand risk
How to use AI safely when you’re responsible for a global brand voice
Advanced prompting, editing frameworks, and hands-on practice
A curated resource pack + follow-up support
“Since our session, I feel like a pro using it—everything is smoother and the results are so much better with your prompting tips. Thanks again for making it so interesting and engaging.”
— Laurie N.
Course Instructor: SPARK
Prompt Like a Pro: How to Partner With AI
Amber taught a 1-hour live crash course to 35 writers and entrepreneurs on how to prompt like a professional, covering the fundamentals of LLMs, practical prompt frameworks, editing tactics, and strategies for turning AI into a competitive advantage.
“This is EXACTLY what we’ve been needing to understand how AI actually works and how to get the best copy from it.”
— Lilith M.