Monica Vinader

We were tasked with copywriting this exciting collaboration campaign from concept to inception including the pitch, emails, landing page, homepage, and paid social ads running across the world. Kate Young is one of the most sought after red carpet stylists, whose celebrity clients include Margot Robbie, Dakota Johnson, Selena Gomez, Michelle Williams, Sienna Miller, and Sophie Turner and has been named “The Most Powerful Stylist” by The Hollywood Reporter three times and “Stylist of the Year” by InStyle magazine. We knew her campaign with affordable luxury jeweler Monica Vinader had to be a spectacular marriage of English tradition and Hollywood glamour. Kate even recruited her friends and clients Carly Cushnie, the creative director and co-founder of CUSHNIE and New York based celebrity chef Laila Gohar to bring added star power to the collection and campaign. Many of the pieces sold out almost instantly.