NATURIUM

A Full-Circle Beauty Story

Long before writing for Naturium, I was working behind the scenes at Clinique, translating complex skincare science into compelling consumer stories. (Remember Black Honey going viral? That was our team, dubbed “Always On.”)

One particularly memorable project brought together five Clinique chemists and five skincare influencers for a series of interviews about the science behind five different products.

As the off-camera moderator and scriptwriter, I had a deceptively difficult assignment: Keep the chemists engaging and the skinfluencers legal.

That meant navigating scientific lectures, consumer-friendly storytelling, and the regulatory minefield of cosmetic claims. All in real time.

One of those influencers was Susan Yara.

Her professionalism and command of the subject immediately stood out. Yara would go on to found Naturium, which was subsequently acquired by e.l.f. Beauty.

Fast-forward to 2026, and I’m helping develop science-led educational content for Naturium’s Lab Journal.

Different brand. Same commitment to getting the science and the story right. And a pretty satisfying full-circle moment.