Revolution Zero

Built during the world’s largest AI hackathon, Revolution Zero is a dystopian fashion sim where players take a quiz to be categorized as Stewards, Pets, or Phase-Outs—and then receive real-world merch to match their fate. My background in retail ecosystems allowed me to connect the dots between product storytelling and AI capabilities, bringing commercial technologies and creative thinking together to create the Revolution Zero universe. I supported narrative development and LLM integration. Leveraging 15+ years of experience in brand strategy, creative direction, and consumer storytelling, I focused on making sure the in-world experience reflected both our aesthetic choices and functional clarity. I collaborated with the team to develop in-game language, world build, and IRL product execution.